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THE ROLES OF BIG DATA IN FINANCIAL MANAGEMENT BY BUSINESS ENTREPRENEURS IN UYO METROPOLIS: ASSESSING ITS POTENCY IN STREAMLINING OPERATIONS AND REDUCING COST.

ABSTRACT

This study examined the roles of Big Data in financial management and assessed its potency in streamlining operations and reducing operational costs. The rapid expansion of digital technologies has generated vast volumes of structured and unstructured data, challenging traditional financial management systems that rely primarily on historical and periodic reports. The study adopted a conceptual and analytical approach by reviewing existing literature on Big Data analytics, financial management practices, operational efficiency, and cost optimization. Findings revealed that Big Data enhances financial decision-making through predictive analytics, real-time monitoring, improved budgeting accuracy, and advanced risk management systems. It also strengthens fraud detection mechanisms and improves the quality and timeliness of financial reporting. Furthermore, the study found that Big Data significantly streamlines operations by automating repetitive processes, improving supply chain coordination, optimizing resource allocation, and minimizing inefficiencies. These improvements contribute directly to cost reduction, enhanced productivity, and better financial control. Despite challenges related to data governance, cybersecurity, and technological integration, the study concludes that effective adoption of Big Data analytics provides organizations with a strategic advantage, promotes financial sustainability, and strengthens long-term competitiveness in dynamic business environments. The study concluded that big data plays a transformative role in modern financial management by enhancing decision-making, improving operational efficiency, and significantly reducing operational costs. One of the recommendations made was that organizations should invest in modern data storage systems, cloud computing platforms, and advanced analytics tools to effectively manage large and complex financial datasets

KEYWORDS: Big Data, Financial Management, Business Entrepreneurs, Uyo Metropolis, Streamlining Operations, Reducing Cost.

UNDIE, Stephen Bepeh PhD AND VICTOR S. JOHN, Ph.D.
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ISSN(Hardcopy)

2630 - 7200

ISSN(Softcopy)

2659 - 1057

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5.693

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