Published Article

ABSTRACT

The Nigerian apparel industry has witnessed considerable transformation due to urbanization, globalization, and digital entrepreneurship. However, gender continues to shape participation patterns, creative expression, access to resources, and recognition within the sector. This study examines how gender dynamics influence design innovation, production roles, and fashion entrepreneurship in Nigeria. Using qualitative analysis, secondary data review, and industry observation, the research reveals that women dominate informal tailoring and fashion retail sectors, while men maintain higher visibility in industrial production and elite fashion branding. The study argues that gender-inclusive policies, improved access to capital, and professional development opportunities are essential for enhancing creativity, economic empowerment, and global competitiveness in Nigeria’s apparel industry.

KEYWORDS: Gender, Creativity, Apparel Industry, Nigeria, Fashion Entrepreneurship, Cultural Design