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AWARENESS AND ADHERENCE TO PROFESSIONAL ETHICS AMONG PUBLIC RELATIONS PROFESSIONALS IN RIVERS STATE, NIGERIA

ABSTRACT

Commitment to ethical standards has been under strong scrutiny but academic research in ethics have not responded proportionately to the need of subjecting it to some analysis. That was the motivation for this paper. The objectives of the paper

were to determine the awareness of ethical requirements by public relations professionals and ascertain the adherence to professional ethics by them in Nigeria. The Social Responsibility (SR) theory was adopted for theoretical framework. The survey method was considered appropriate for the study and questionnaire was the instrument for data collection. Analysis was by means of simple percentage. The study established that professionals in Rivers State, Nigeria were aware of the ethical standards, but without corresponding adherence to ethical standards. It was recommended that the institute should give more attention to ethics at the professional development training.

KEYWORDS: Awareness, Ethics, Public Relations, Social Responsibility theory.

Austen Amechi Sado

AMERICANSEASONEDINTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE (ASIJHSS) VOL 6 NO 1