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A CRITICAL EVALUATION OF THE DETERMINANTS OF BUSINESS SUCCESS AND SUSTAINABILITY: INVESTIGATING A WAY OF MITIGATING THE INHIBITING FACTORS

ABSTRACT

The pursuit of business success and sustainability has become increasingly complex in the face of global competition, economic uncertainty, and environmental challenges. This study critically evaluates the determinants influencing business success and sustainability, focusing on strategic, operational, and environmental factors that drive long-term performance. It also explores the inhibiting factors—such as limited innovation capacity, financial constraints, and regulatory barriers— that hinder organizational resilience. Using a multidisciplinary lens, the paper integrates perspectives from management theory, sustainability studies, and strategic innovation research to identify effective mitigation strategies. Findings reveal that businesses embracing adaptive management, stakeholder engagement, sustainable innovation, and corporate social responsibility achieve greater long-term viability. The study concludes that firms that embed sustainability into their strategic orientation and foster innovation are better positioned to thrive amid uncertainty. The study also recommended that organizations should embed environmental and social sustainability within their strategic decision-making processes to align profitability with long-term societal benefits.

Keywords: Business Success, Sustainability, Inhibiting Factors

Dr. Luke P. Henry AND AKPAN, E. Ebenezer

GASPRO INTERNATIONAL JOURNAL OF EMINENT SCHOLARS, VOL. 12 NO. 3