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VLOGGERS AS ALTERNATIVE VOICES FOR ANTI-CORRUPTION CRUSADE IN NIGERIA

ABSTRACT

Corruption is a destructive force for the development of any society. It hampers effective governance and erodes public trust. The growth of digital technologies and their potential have created platforms for some individuals to hold public officers accountable and help address the ongoing challenge of corruption. Research has been limited in examining the role of vloggers as alternative voices in the anti-corruption movement in Nigeria. Therefore, this discourse examines how vloggers influence the anti-corruption effort in Nigeria. One theory forms the basis of this study: public sphere theory. The methodology involves a review of existing studies, grey literature, project reports, and other evidence of vloggers as alternative voices in Nigeria's anti-corruption drive. Findings show that vloggers significantly complement mainstream media by raising public awareness, giving a voice to citizens, exposing corruption, and supporting agencies on transparency and accountability. Challenges to vloggers' effectiveness include limited internet access, unreliable power supply, and misinformation. It concludes that to combat corruption effectively across Nigeria, the mainstream media must recognize the crucial role of vloggers and foster greater cooperation. Improving infrastructure and access to technology is essential to ensuring corruption campaigns reach all citizens for maximum impact.

KEYWORDS: Anti-Corruption, Alternative voices, Crusade, Vloggers

Titilayo Remilekun Osuagwu, PhD
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2630 - 7200

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2659 - 1057

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