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THE INFORMATIVE ROLES OF MASS MEDIA IN PROMOTING FOOD SECURITY AND ZERO HUNGER NIGERIA.

Abstract

This study aim to examine the informative roles of mass media in promoting food security and zero hunger in Nigeria. The study explore the basic role of mass media in promoting food security, which includes; Raising Public Awareness on Food Security Issues, Advocacy for Agricultural Innovation and Sustainable Practices and Promoting Food Education and Healthy Diets in other to sway public awareness, government guidelines, and food-related behaviors. Its further investigate the effect of promoting food security and zero hunger in Nigeria, including; Reduction in Malnutrition and Improved Public Health, Poverty Reduction and Economic Growth and Social Stability and Conflict Mitigation. With the effect, the study also dig into the Challenges of zero hunger in Nigeria such as; Food Distribution Inefficiencies, High Population Growth, Gender Inequality in Agriculture and Climate Change and Environmental Factors. Following the challenges, the study gave ways of promoting food security and zero hunger in Nigeria which consist of Investment in Sustainable Agriculture, Improvement of Rural Infrastructure, Empowering Smallholder Farmers and Social Protection Programs. The study concluded that leveraging the power of mass media can significantly contribute to a more sustainable and equitable food system in Nigeria, enhancing resilience against hunger. One of the recommendation provided was that mass media should develop more dedicated programs that focus on sustainable farming practices, innovative technologies, and success stories from local farmers to inspire and educate audiences.

Keyword: Informative, Mass Media, Roles, Promoting, Food Security, Zero Hunger and Nigeria

Nkemjika George Njinma, Ngozi Comfort Omojunikanbi Ph.D And Dr. Victor Charles Njinmah
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