Published Article

ABSTRACT

The study sought to assess unlimited online platform for business entrepreneurs in Nigeria in the phase of Covid-19 pandemic. The research design used for this study was an Ex-post facto. The population of the study consisted of all business entrepreneurs in Nigeria. In order to select sample, 50 respondents were obtained through a stratified systematic sampling technique. The instrument used for data collection was an interview schedule titled “ONLINE PLATFORM FOR BUSINESS ENTREPRENEURS IN THE PHASE OF COVID-19 PANDEMIC QUESTION NAIRE” (OPBEPCPQ). The reason for using the interview schedule was because of restricted movement in the state and the respondents were called and interviewed over the phone. The contacts of the respondents were made available by the various trade unions of small scale and medium enterprises. The instrument developed was made to pass through face and content validation by experts. Instrument reliability was tested using Cronbach reliability test at 0.94 coefficient. The data obtained was analyzed using the descriptive statistics and simple regression for hypothesis. The result tested for significance at 0.05 alpha level. The study concluded that there is significant joint influence of online communication platform, marketing platform, e-commerce platform, online recruitment platform, and online funding platform jointly mitigate Covid-19 effect on business entrepreneurs in Nigeria. One of the recommendations was that business entrepreneurs must strive to move with the trend by adopting the use of online communication, e-commerce, online recruitment and online funding platforms in order to remain in business.

KEYWORDS: Online Platform, Business Entrepreneurs, and Covid-19 Pandemic