Published Article

ABSTRACT

With the advent of globalization and the complexities of social problems confronting small-scale business growth, the study examined some modern marketing strategies that will enable small scale businesses in Uyo metropolis to cut across the globe and reach out to millions of customers. The researcher developed two research questions to guide the study and tested two hypotheses at at 0.5% alpha level. The study adopted a descriptive survey design. Stratified random sampling was used to select 208 entrepreneurs; a questionnaire was adopted to solicit information from respondents. Mean score and aggregate mean score were used in answering the research questions, while t-test statistics were adopted in testing the hypotheses. Results from data analysis showed that effective application of content and Facebook marketing will help achieve the growth and goals of small-scale businesses as the marketing will connect products and business value to the right customer base, i.e., reaching out to millions of people in a short space of time. Recommendations made were that entrepreneurs should undergo a well-instructed workshop that will equip them with appropriate skills and knowledge for better business operation and growth, and that appropriate modern marketing strategies should be adopted to enhance business growth.

Keywords: marketing strategies, growth, small-scale businesses, and Akwa Ibom State.