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COMMUNICATION SKILLS IN STRATEGIC PLAN IMPLEMENTATION AND ADMINISTRATIVE EFFECTIVENESS OF SECONDARY SCHOOL PRINCIPALS, AKWA IBOM NORTH EAST SENATORIAL DISTRICT.

The main purpose of this study was to investigate the relationship between communication skills in strategic plan implementation and administrative effectiveness of principals of secondary school in Akwa Ibom North East senatorial zone in Akwa Ibom State. One research question was raised and a null hypothesis was formulated and tested at .05 alpha level of significance. Descriptive survey design was adopted for the study. Population of the study comprised of 86 principals from the 86 public secondary schools in Uyo senatorial district of Akwa Ibom State. A purposive sample of 86 principals was used for study. Two instruments tagged, “Communication Skills in Strategic Plan Implementation Questionnaire (CSSPIQ) and “Administrative Effectiveness of principal Questionnaire (AEPQ) were used to elicit information from the respondents. The reliability coefficient of .83 for leadership skill in strategic implementation and .79 for principal’s administrative effectiveness were obtained. Mean and standard deviation were used to answer the research question, while Pearson’s products moment correlation was used to test the hypothesis. The finding of the study revealed that, communication skills in strategic plan significantly relates to principal’s administrative effectiveness in Uyo senatorial district in Akwa Ibom State. It is therefore recommended that principals should be equipped with effective communication skills through training using seminar, conferences and workshops that would enhance their skill to be able to implement strategic plans to attain administrative effectiveness in their respective schools.
Cecilia, E. E. & Chigata, F. O.
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