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Published Article
COMMUNICATION SKILLS IN STRATEGIC PLAN IMPLEMENTATION AND ADMINISTRATIVE EFFECTIVENESS OF SECONDARY SCHOOL PRINCIPALS, AKWA IBOM NORTH EAST SENATORIAL DISTRICT.
The main purpose of this study was to investigate the relationship between communication skills
in strategic plan implementation and administrative effectiveness of principals of secondary
school in Akwa Ibom North East senatorial zone in Akwa Ibom State. One research question was
raised and a null hypothesis was formulated and tested at .05 alpha level of significance.
Descriptive survey design was adopted for the study. Population of the study comprised of 86
principals from the 86 public secondary schools in Uyo senatorial district of Akwa Ibom State. A
purposive sample of 86 principals was used for study. Two instruments tagged, “Communication
Skills in Strategic Plan Implementation Questionnaire (CSSPIQ) and “Administrative
Effectiveness of principal Questionnaire (AEPQ) were used to elicit information from the
respondents. The reliability coefficient of .83 for leadership skill in strategic implementation and
.79 for principal’s administrative effectiveness were obtained. Mean and standard deviation
were used to answer the research question, while Pearson’s products moment correlation was
used to test the hypothesis. The finding of the study revealed that, communication skills in
strategic plan significantly relates to principal’s administrative effectiveness in Uyo senatorial
district in Akwa Ibom State. It is therefore recommended that principals should be equipped
with effective communication skills through training using seminar, conferences and workshops
that would enhance their skill to be able to implement strategic plans to attain administrative
effectiveness in their respective schools.
Cecilia, E. E. & Chigata, F. O.
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