Published Article

ABSTRACT
Academic libraries have been depending on their parent institutions for a number of
things, ranging from funding to publicity for their services. Academic libraries serve
complementary purposes, such as supporting the research of the university,
faculties, and students. Considering the role of academic libraries as libraries
attached to higher institutions of learning above the secondary level, they are
responsible for providing information resources and services to support the teaching,
learning, and research needs of students, staff, and other clientele of their
institutions. The study concluded that it is not surprising to say that a library has the
largest serials collection in the county, but if potential users do not care about serials,
then that story has no relevance and will not help make the library attractive. The
study concludes that there are tools to help an academic library define its special
story and then evaluate the relevance of that story. The story can be about the
details of the library, e.g., great customer service, a large collection, and a beautiful
building, or it can be about the needs that the library could fill in the lives of its
patrons. One of the recommendations made was that it is pertinent to note that as a
library develops its story, it should check back with its patrons and potential users to
make sure that its story is not only unique but also relevant and meaningful.