Published Article

This study examined artificial intelligence and digital marketing, assessing its enhancing tools for effective marketing in Akwa Ibom State. In carrying out this research, numerous subheads were also expounded on, such as the concept of marketing, concept of digital marketing, types of artificial intelligence tools for digital marketing, and the effect of artificial intelligence on digital marketing. The study mentioned that artificial intelligence (AI) is significantly transforming digital marketing, offering advanced tools that enhance the effectiveness of marketing strategies. The study mentioned that chatbots and conversational artificial intelligence are two types of artificial intelligence tools for digital marketing. It also stated enhanced personalisation, among others, as the effects of artificial intelligence on digital marketing. The study concluded that artificial intelligence (AI) is transforming digital marketing by enhancing strategies through advanced tools. The integration of AI tools is becoming increasingly relevant, offering personalised customer experiences, predictive analytics, and automated content creation. One of the recommendations made was that businesses in Akwa Ibom State should invest in AI tools that provide advanced customer analytics and insights. These tools can help businesses understand consumer behaviour, preferences, and trends, allowing for more targeted and personalised marketing strategies.