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APPLICATION OF BIG DATA AND ARTIFICIAL INTELLIGENCE IN ARTS AND HUMANITIES

ABSTRACT

This article examines the transformative role of big data analytics and artificial intelligence technologies in arts and humanities research. Through a comprehensive review of literature from 2016 to 2024, this study analyzes the current state of digital humanities, identifies key opportunities including computational text analysis, cultural heritage digitization, and AI-assisted creative processes, while addressing challenges such as digital divide, ethical considerations, and methodological concerns. The research reveals that digital technologies are revolutionizing how scholars approach traditional humanities questions and there is an ultimate need to integrate these tools while preserving the humanistic core of these disciplines. Despite significant technological advances, the arts and humanities face unique challenges in adopting and implementing big data and AI solutions that align with scholarly traditions and ethical standards. This paper argues that strategic implementation, interdisciplinary collaboration, ethical frameworks, and methodological innovation are essential for positioning arts and humanities as leaders in the digital transformation of scholarly research.

KEYWORDS: Big data, Artificial Intelligence, Digital Humanities, Cultural Analytics, Computational Methods, Arts Research

Akpaneyen, Enobong Samuel

GASPRO INTERNATIONAL JOURNAL OF EMINENT SCHOLARS, VOL.12 NO 4