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EFFECT OF PRICE VOLATILITY ON AGRICULTURAL PRODUCE MARKETING IN AKWA IBOM STATE, NIGERIA

ABSTRACT

The study sought to examine the Effect of Price Volatility on Agricultural Produce marketing in Akwa Ibom State. To guide the study, two specific objectives, two research questions and two research hypotheses were formulated. Descriptive survey design was adopted for the study. The population of the study comprises (29582) registered farmers in Akwa Ibom State. A sample size of 400 registered farmers was used and was determined using Taro Yamane formula. A multi- stage sampling procedure was employed to select the sample for this study. A researcher made structured questionnaire titled: “Price Volatility Questionnaire (PVQ) and Agricultural Produce marketing (MAPQ)” was used for data collection. The instrument was face validated by three experts. Internal consistency of the instrument was established using a test retest method. The reliability of the instruments was established which yielded a reliability coefficient index of .92 using Cronbach Alpha statistic. The instrument was administered with the help of two (2) research assistants. Regression coefficient R was used to answer the research questions while F- statistics was used to test the null hypotheses at .05 level of significance. The findings of the study showed that Price volatility has significant effect on consumers’ demand and level of output. It was concluded that price volatility has contributed positively to consumers’ demand for agricultural produce, output of agricultural produce in Akwa Ibom State. Based on the findings, it was recommended that Government and non-governmental organizations should provide support systems, such as subsidies to farmers to encourage them to continue to undertake agricultural production in the period of price shocks.

Keywords: Price Volatility, Agricultural Produce marketing, Consumers’ Demand, Level of Output

Enobong Ephraim ASUQUO and Dr. Effiwatt B. IWATT

SHARED SEASONED INTERNATIONAL JOURNAL OF TOPICAL ISSUES VOL.12 NO.2